Hi, I'm Madi. Most product teams are structured for a world that no longer exists. I partner with mid-stage companies to sharpen strategy, rewire how teams work, and ship what actually matters in an AI-native era.
I'm a product leader with 15 years of experience turning fuzzy vision into shipped reality. I move fast, think clearly, and care about the work more than the title.
My job is to be a catalyst, translating where a company wants to go into a real strategy, an operating system that supports it, and a culture that can sustain it.
I work best alongside visionary founders and operators who know something has to change, and want a partner who will tell them the truth and build with them.
Three ways we can work together.
A senior operator embedded in your product org.
I install the builder operating system that helps your team build the right things and validate every bet against commercial value.
You know the problem. You need it shipped.
I build with your team: embedded, pairing, weekly releases.
A sharp outside brain, not a resource.
Monthly sessions on the hard calls: pricing, positioning, org, AI strategy.